Update: 06.12.2022
Last week: 47 week 2022 (21.11.2022 - 27.11.2022)
Last full month: October 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 641 | -0.4% | 45.8% | -0.8 | 746 641 | 0.6% | 76.6% | -0.1 | 1.3% |
| MoM | 7 295 | -11.9% | 49.8% | -1.4 | 3 350 347 | -13.6% | 79.7% | -1.1 | -9.4% |
| YTD | 98 581 | -9.5% | 53.1% | -3.6 | 46 285 957 | 10.6% | 81.6% | 0.8 | -3.4% |
| MAT | 107 213 | -12.8% | 52.4% | -4.8 | 50 056 054 | 7.7% | 81.1% | 0.1 | -4.8% |
| KAPSIKAM | |||||||||
| WoW | 22 793 | -1.0% | 3.4% | 0.2 | 8 900 701 | -1.2% | 3.4% | 0.1 | -5.7% |
| MoM | 90 681 | 4.1% | 3.0% | 0.4 | 35 305 619 | 4.5% | 3.1% | 0.4 | -10.0% |
| YTD | 932 312 | -1.4% | 2.7% | 0.1 | 382 133 441 | -2.2% | 2.8% | -0.2 | -3.9% |
| MAT | 1 051 418 | -3.2% | 2.7% | 0.1 | 430 558 094 | -4.1% | 2.9% | -0.2 | -5.7% |
| MILDRONATE | |||||||||
| WoW | 66 986 | -5.3% | 16.2% | -0.2 | 45 796 016 | -4.7% | 15.9% | -0.2 | -3.2% |
| MoM | 296 684 | -12.2% | 15.9% | -0.1 | 195 533 084 | -12.5% | 15.7% | -0.3 | -7.2% |
| YTD | 4 092 751 | -5.5% | 13.2% | -0.7 | 2 492 283 285 | 42.2% | 13.9% | 2.4 | -0.5% |
| MAT | 4 559 313 | -5.3% | 13.3% | -0.4 | 2 673 740 958 | 36.4% | 13.6% | 2.2 | -2.2% |
| SULFARGIN | |||||||||
| WoW | 1 970 | 3.3% | 0.6% | 0 | 1 123 951 | 3.4% | 1.0% | 0.1 | -2.3% |
| MoM | 9 655 | -8.1% | 0.7% | 0 | 5 437 489 | -8.8% | 1.1% | 0 | -10.2% |
| YTD | 133 138 | -8.1% | 0.8% | 0 | 69 271 239 | -1.6% | 1.1% | 0 | -8.6% |
| MAT | 152 467 | -6.2% | 0.8% | 0 | 78 617 279 | 0.0% | 1.2% | 0 | -9.9% |
| VIPROSAL | |||||||||
| WoW | 18 728 | -7.9% | 2.6% | -0.1 | 7 072 890 | -8.1% | 2.6% | -0.1 | -5.2% |
| MoM | 75 923 | -8.3% | 2.4% | 0 | 29 005 373 | -8.0% | 2.4% | 0.1 | -9.7% |
| YTD | 1 054 809 | -3.3% | 2.8% | 0 | 425 032 722 | 3.5% | 3.0% | 0 | -4.1% |
| MAT | 1 208 068 | -1.6% | 3.0% | 0.1 | 485 730 170 | 4.7% | 3.1% | 0.1 | -5.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 98 581 | -9.5% | 53.1% | -3.6 | 46 285 957 | 10.6% | 81.6% | 0.8 | -3.4% |
| KAPSIKAM | 932 312 | -1.4% | 2.7% | 0.1 | 382 133 441 | -2.2% | 2.8% | -0.2 | -3.9% |
| MILDRONATE | 4 092 751 | -5.5% | 13.2% | -0.7 | 2 492 283 285 | 42.2% | 13.9% | 2.4 | -0.5% |
| SULFARGIN | 133 138 | -8.1% | 0.8% | 0 | 69 271 239 | -1.6% | 1.1% | 0 | -8.6% |
| VIPROSAL | 1 054 809 | -3.3% | 2.8% | 0 | 425 032 722 | 3.5% | 3.0% | 0 | -4.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 107 213 | -12.8% | 52.4% | -4.8 | 50 056 054 | 7.7% | 81.1% | 0.1 | -4.8% |
| KAPSIKAM | 1 051 418 | -3.2% | 2.7% | 0.1 | 430 558 094 | -4.1% | 2.9% | -0.2 | -5.7% |
| MILDRONATE | 4 559 313 | -5.3% | 13.3% | -0.4 | 2 673 740 958 | 36.4% | 13.6% | 2.2 | -2.2% |
| SULFARGIN | 152 467 | -6.2% | 0.8% | 0 | 78 617 279 | 0.0% | 1.2% | 0 | -9.9% |
| VIPROSAL | 1 208 068 | -1.6% | 3.0% | 0.1 | 485 730 170 | 4.7% | 3.1% | 0.1 | -5.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 641 | -0.4% | 45.8% | -0.8 | 746 641 | 0.6% | 76.6% | -0.1 | 1.3% |
| KAPSIKAM | 22 793 | -1.0% | 3.4% | 0.2 | 8 900 701 | -1.2% | 3.4% | 0.1 | -5.7% |
| MILDRONATE | 66 986 | -5.3% | 16.2% | -0.2 | 45 796 016 | -4.7% | 15.9% | -0.2 | -3.2% |
| SULFARGIN | 1 970 | 3.3% | 0.6% | 0 | 1 123 951 | 3.4% | 1.0% | 0.1 | -2.3% |
| VIPROSAL | 18 728 | -7.9% | 2.6% | -0.1 | 7 072 890 | -8.1% | 2.6% | -0.1 | -5.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 7 295 | -11.9% | 49.8% | -1.4 | 3 350 347 | -13.6% | 79.7% | -1.1 | -9.4% |
| KAPSIKAM | 90 681 | 4.1% | 3.0% | 0.4 | 35 305 619 | 4.5% | 3.1% | 0.4 | -10.0% |
| MILDRONATE | 296 684 | -12.2% | 15.9% | -0.1 | 195 533 084 | -12.5% | 15.7% | -0.3 | -7.2% |
| SULFARGIN | 9 655 | -8.1% | 0.7% | 0 | 5 437 489 | -8.8% | 1.1% | 0 | -10.2% |
| VIPROSAL | 75 923 | -8.3% | 2.4% | 0 | 29 005 373 | -8.0% | 2.4% | 0.1 | -9.7% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs