for Grindex

Update: 06.12.2022

Last week: 47 week 2022 (21.11.2022 - 27.11.2022)

Last full month: October 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 641	-0.4%	45.8%	-0.8	746 641	0.6%	76.6%	-0.1	1.3%
MoM	7 295	-11.9%	49.8%	-1.4	3 350 347	-13.6%	79.7%	-1.1	-9.4%
YTD	98 581	-9.5%	53.1%	-3.6	46 285 957	10.6%	81.6%	0.8	-3.4%
MAT	107 213	-12.8%	52.4%	-4.8	50 056 054	7.7%	81.1%	0.1	-4.8%
KAPSIKAM
WoW	22 793	-1.0%	3.4%	0.2	8 900 701	-1.2%	3.4%	0.1	-5.7%
MoM	90 681	4.1%	3.0%	0.4	35 305 619	4.5%	3.1%	0.4	-10.0%
YTD	932 312	-1.4%	2.7%	0.1	382 133 441	-2.2%	2.8%	-0.2	-3.9%
MAT	1 051 418	-3.2%	2.7%	0.1	430 558 094	-4.1%	2.9%	-0.2	-5.7%
MILDRONATE
WoW	66 986	-5.3%	16.2%	-0.2	45 796 016	-4.7%	15.9%	-0.2	-3.2%
MoM	296 684	-12.2%	15.9%	-0.1	195 533 084	-12.5%	15.7%	-0.3	-7.2%
YTD	4 092 751	-5.5%	13.2%	-0.7	2 492 283 285	42.2%	13.9%	2.4	-0.5%
MAT	4 559 313	-5.3%	13.3%	-0.4	2 673 740 958	36.4%	13.6%	2.2	-2.2%
SULFARGIN
WoW	1 970	3.3%	0.6%	0	1 123 951	3.4%	1.0%	0.1	-2.3%
MoM	9 655	-8.1%	0.7%	0	5 437 489	-8.8%	1.1%	0	-10.2%
YTD	133 138	-8.1%	0.8%	0	69 271 239	-1.6%	1.1%	0	-8.6%
MAT	152 467	-6.2%	0.8%	0	78 617 279	0.0%	1.2%	0	-9.9%
VIPROSAL
WoW	18 728	-7.9%	2.6%	-0.1	7 072 890	-8.1%	2.6%	-0.1	-5.2%
MoM	75 923	-8.3%	2.4%	0	29 005 373	-8.0%	2.4%	0.1	-9.7%
YTD	1 054 809	-3.3%	2.8%	0	425 032 722	3.5%	3.0%	0	-4.1%
MAT	1 208 068	-1.6%	3.0%	0.1	485 730 170	4.7%	3.1%	0.1	-5.8%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	98 581	-9.5%	53.1%	-3.6	46 285 957	10.6%	81.6%	0.8	-3.4%
KAPSIKAM	932 312	-1.4%	2.7%	0.1	382 133 441	-2.2%	2.8%	-0.2	-3.9%
MILDRONATE	4 092 751	-5.5%	13.2%	-0.7	2 492 283 285	42.2%	13.9%	2.4	-0.5%
SULFARGIN	133 138	-8.1%	0.8%	0	69 271 239	-1.6%	1.1%	0	-8.6%
VIPROSAL	1 054 809	-3.3%	2.8%	0	425 032 722	3.5%	3.0%	0	-4.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	107 213	-12.8%	52.4%	-4.8	50 056 054	7.7%	81.1%	0.1	-4.8%
KAPSIKAM	1 051 418	-3.2%	2.7%	0.1	430 558 094	-4.1%	2.9%	-0.2	-5.7%
MILDRONATE	4 559 313	-5.3%	13.3%	-0.4	2 673 740 958	36.4%	13.6%	2.2	-2.2%
SULFARGIN	152 467	-6.2%	0.8%	0	78 617 279	0.0%	1.2%	0	-9.9%
VIPROSAL	1 208 068	-1.6%	3.0%	0.1	485 730 170	4.7%	3.1%	0.1	-5.8%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 641	-0.4%	45.8%	-0.8	746 641	0.6%	76.6%	-0.1	1.3%
KAPSIKAM	22 793	-1.0%	3.4%	0.2	8 900 701	-1.2%	3.4%	0.1	-5.7%
MILDRONATE	66 986	-5.3%	16.2%	-0.2	45 796 016	-4.7%	15.9%	-0.2	-3.2%
SULFARGIN	1 970	3.3%	0.6%	0	1 123 951	3.4%	1.0%	0.1	-2.3%
VIPROSAL	18 728	-7.9%	2.6%	-0.1	7 072 890	-8.1%	2.6%	-0.1	-5.2%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	7 295	-11.9%	49.8%	-1.4	3 350 347	-13.6%	79.7%	-1.1	-9.4%
KAPSIKAM	90 681	4.1%	3.0%	0.4	35 305 619	4.5%	3.1%	0.4	-10.0%
MILDRONATE	296 684	-12.2%	15.9%	-0.1	195 533 084	-12.5%	15.7%	-0.3	-7.2%
SULFARGIN	9 655	-8.1%	0.7%	0	5 437 489	-8.8%	1.1%	0	-10.2%
VIPROSAL	75 923	-8.3%	2.4%	0	29 005 373	-8.0%	2.4%	0.1	-9.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца